Today Google is one of the most used search engines for searches today, I will provide a list of thing that you can do to increase your site search results for a targeted keyword. Using these tips will not only increase your results with Google but will help with other Search Engines such as Yahoo & MSN. Before you start to promote your site over the internet, it is best to first find out what search term or also known as "keyword" that you want to use to build your campaign. It should be a keyword that is related to your site and one that is actually being searched for. A great keyword research tool that you can use is Google Keyword Tool. Using this tool you can type in a keyword manually or let Google analyze your site by typing in your site address. It will return all the keywords that are found on your site and you can filter the results by search volume and competition. 

Once you choose your keyword or keywords you will want to implement this in your site which is known as On-Page Optimization. Ensure that your keywords Meta tag reflect that your keywords are included; the keyword should be in your Title or at least a variation. Also in your site content it is best to have this keyword in your content in the right places but don't keywords stuff your site where it may look unnatural. When a keyword accounts for 10% of the entire page content this is too much. When using keywords in your site, Search Engines will pick up if the keywords are in bold or italic. There are more ways to optimize your on page content but there is too much to cover in this article. I started with the basics. 

Now for Off-Page Optimization also known as link building, this is one of the most important factors when it comes to your site getting ranked in Google. There are many options when building links. Generally it is best to get your site listed on high page rank pages that are relevant to your site. But that is always not so easy to do. The first link building technique I will mention is Article Submissions. Article Marketing can greatly increase your Google search exposure. You can write an article about something that is related to your site's content, and at the end of the article you can add 3 anchor texts and 3 hyperlinks that will point back to your site. You can then submit this article to article directories and when your site is accepted into the directory you will get back links from the hyperlinks in the article. When creating the anchor texts in the articles make sure you are using your targeted keywords that I mentioned earlier. 

Another link building option is submitting your website to website directories or also known as search directories. There are many free ones out there that you can submit your site to. Just like the article submission, when your site is listed on a web directory you will get a backlink from the directory which passes "juice" onto your site. When creating the information to submit your website to directories the most important thing is choosing the right Anchor Text. Make sure when you create Anchor text you are again using your targeted keywords in it. Also make at least 5 variations of the anchor text. If Google sees your site was submitted to 500 directories all with the same anchor text this may be seen as duplicate content and then you most likely will not receive credit for the backlink. 

These are just a few ways that you can increase your Google Search Engine Result Page's. There are many other ways for link building and On-Page Optimization.
source:http://www.buzzle.com/articles/get-ranked-higher-in-google-search-engine-result-pages.html