In marketing, tracking is critical to your overall success. The same is true if you're looking for AdSense success. You have to know which ads are performing well and which ones are not. And that's where channels come into the picture.

Understanding Channels

Channels are Google's method of letting you track your AdSense success. Obviously, you need to know how well your pages are performing in order to know if you are earning money and to determine if changes need to be made. However, what many beginning users of AdSense don't know is that there are two types of channels and understanding them can improve your ability to improve the performance of your site and of the ads.

Two Types of Channels

One of the channels available is the URL channel. This channel is helpful for looking at the big picture. Let's say you want to know how your site is doing overall in terms of AdSense success. Well, these channels are going to provide you with an answer. You can use them to track the ads for your entire site and even for sub-domains. However, you may also want to know how well each individual AdSense ad is performing. In that case, you want to use the custom channel. With the custom channel, you have to define what you want to track which may seem a bit more complicated. However, you will find this information valuable so you can make the necessary individual adjustments to improve overall performance.

Use the Information

Of course, knowing your level of AdSense success is only half the picture. You also need to put that information to work. For example, determine the top 20% of your performing pages and the bottom 20%. Look at what you've done right on those top pages and try to re-work the ones at the bottom. With some basic tweaking, you'll be able to dramatically increase your overall numbers.

The information might also let you know that the keywords you've selected aren't working well with audiences. This might particularly be true if you are not getting much traffic to the sites and this is interfering with your overall AdSense success. Consider choosing new words and re-optimizing some of the pages then test the results.

Keep Your Eyes Open

The whole purpose of channels is so that you can monitor your AdSense success. That means, however, you don't want to rest on your laurels if you see that you're doing well. Maybe you had a certain goal for your site and you've reached it. Does that mean you should stop paying attention to the performance of your pages? If you do, chances are good that your earnings will plummet. Just because you've reached a certain plateau doesn't mean you'll be staying there forever. As soon as you get too comfortable, a rockslide is likely to take you back down to the bottom.

Instead, you should take a moment to think about what you've done right to reach that point then look at the results from the channels to decide which types of improvements you can continue to make so you can keep climbing higher and higher. Now once you start see increasing movement you don't need to watch the channels as closely but your AdSense success depends on not forgetting they are there.
source: http://ezinearticles.com/?Four-Important-Ways-to-Track-Your-AdSense-Success-Through-Channels&id=1934570

Extra income coming in is always helpful, but even more so when things are bad and money is tight. Many people are looking to online solutions like Google AdSense.

If you believe you have the right stuff, why not use the Google AdSense instruction guide to find out how to use online advertising programs for profit on your website. 
  
1. First off, to start making money with Google AdSense, you have to get to the website. You need to have your own website, too. You'll receive an e-mail within a few days from Google to let you know whether or not you have been accepted following their evaluation. You can get started by login in to your account. 
  
2. Post ads on your site. When you have read and agreed to Google's terms and conditions of use, you'll be welcome to utilize their ads on your website. Pick the size of the ad and whether you want just words or words and graphics. You can even decide on your own color scheme. 
  
3. Get more hits on your site. You need to work on increasing passing traffic to your website so you can make more money. If you create pages that are focussed on keywords, then you will get more traffic. Pick out well known keywords to bring more people to your website. Online lessons will give you some ideas about this if you are at a loss. 
  
4. It is important to make your website simple and user-friendly. An additional method to earn money from Google Adsense is to increase your click-through rate with an excellent design for your website. One successful design is the skyscraper. And be sure that you concentrate on just one subject for each page so that Google can have clearer ads. Your profits will increase with Google AdSense if you can make your click-through rate higher by following these ideas. 
  
5. Increase profit per each click. Another way to increase your profit using Google AdSense is to use words that are 'more expensive' - you will then get more hits on your website and ultimately make more money. You may not get a high search engine ranking with these special keywords, but you will get an increase in traffic from other web pages. (You can find the estimated value of a keyword by searching for it on www.findwhat.com/us. There you'll see a cost for each listing.) 
  
6. Cash galore! Keep a check on your account balance and watch it grow day by day. Create a few changes and see if they improve your income. You will gain more income when you use more than one website to post your Google ads on. It might be slow at the beginning but with determination and some internet knowledge, you can make a profit using Google AdSense.
source: http://ezinearticles.com/?Make-Money-With-Google-Ads&id=2220357