By: Robert Johnston


Marketing means one thing – getting people to respond to your ad so you can sell them your products and services. This means then that marketing creates ways for you to get attention, open doors of opportunities to present your business, and ultimately to make a sale from your clients and prospects.

Marketing then is mostly a leads generating strategy. Without the leads, you’ll more than likely to fail to get the returns from your investment, and in turn grow your business. This is why a company who has a successful marketing strategy is often known as a leads-manufacturing factory.

Whether it’s print marketing such as envelope printing or flyers printing, generating leads from your marketing strategy is the lifeblood of any business. Print envelopes for one can make a business busy getting the database full all the time. By regularly distributing your collaterals with your envelope printing as an accessory, you are providing the foundation for your business to attract the right leads that can increase your returns. The bottom line is to keep your pipeline full, so to speak.

Hence, you need to constantly update your business plan to be consistent with the changing times. Your plan should be regulated based on your industry, niche, target market, current economic status, and even the weather and season. The key is to adapt yourself to the ever changing situations regularly.

To make your business plan effective, you should also consider your budget. This is particularly true during these times that we’re experiencing the economic crunch. How much you should spend and where you should spend your money should be top priority in your plan for your marketing strategy. In addition, it should also include projections so you can ensure that you will have sufficient leads all the time for your business.

The bottom line is how much you have generated in terms of the leads that actually considered your offer in your marketing campaign. The number of leads which are confirmed, presented to, and have purchased from you can mean a great deal to the growth of your business.

The point here is that the key to a successful and thriving business is in the amount of leads you’ll generate with your marketing strategy, be it envelope printing, flyers printing, brochure prints or print envelopes. If you want to have adequate net for your business, you need to invest on what is important; and that is your leads – your target market.
source: http://www.everyonesarticles.com/Article/To-Grow-Your-Business--You-Need-to-Generate-Leads/90743

Every day more and more visitors are drawn to your website. They are navigating through your pages, possibly viewing the products that are for sale online; they’re looking for contact information, and all sorts of other things. Does your site have all sorts of common mistakes throughout causing frustration to viewers or turning them away from your website or possibly even your company? Here are a few common mistakes too look for in your website.



Hidden contact information: Are brand new visitors to your website faced with a maze to find out how to contact you? An ideal setup will either have a phone number or email at the bottom of every page. If this isn’t doable, then a link to a contact page should be visible from everywhere the visitor may go.



Broken Links: Nothing can be more irritating than trying to travel somewhere that doesn’t exist. A successful website is organized and deletes links that are no longer needed or no longer active. This will keep the visitor where they need to be and much less frustrated.



Dead Ends: Have you ever been sent a link to a page that has no means of returning to the home page or the parent page of that particular section of the site? It is a good rule of thumb to always always always have a clearly visible link to the home page and ideally, a link to the last page the visitor was at. People are constantly surfing through sites and often finding they just need to go back to where they started.



New Windows or Tabs: Today’s browsers are all about tabs but that doesn’t mean that you have to employ them. When all of your links open a new window or a new tab, the visitor can easily get lost or confused and just close all of them or accidentally close the important ones. This is also another important reason to link to the home page because ideally, everyone wants to be able to click somewhere without losing all of their previous searching progress but nobody wants to end up with seven windows open from one company’s website.



Excessive font and color: Changing fonts or changing colors throughout your website may be fun and visually appealing as an art project, this doesn’t get things done. An efficient website uses no more than two or three fonts that aren’t hard to read and has an organized color scheme that is mostly out of the way of the important content.



Your Content: There is much to say about content but to make it concise, you want the user to be able to hear what you need to say in a clear and efficient manner. Keep your text short and to the point but make sure that it is still informative. Avoid using technical jargon that the layperson may not know. You may impress them but they won’t know anything new about your company.



All of these principles lend to a more user friendly website. Getting these down may be a daunting task for most people trying to run a business and maintain a website. If your website does not exhibit these characteristics, Codank is here to help.

source: http://www.articleorange.com/articles/4197/1/Does-Your-Site-Have-These/Page1.html

So how can you make money with AdSense and make a living out of it? Basically Google plays a middleman role by placing the advertisers' ads in relevant websites so that the people searching information on a particular topic will be exposed to the relevant ads as well.

In order to make money with AdSense, you need to have a website first. You may be clueless on how to start building your own website. As a start, you can sign up with blogger to create your own website for free. Next, you can start blogging and begin writing on topics that you are familiar with or topics that interest you. Just make sure that your content is clear and simple for readers to understand and are useful for your visitors. Ultimately, your readers are looking for useful information through the internet.

Here comes the money making part! You can make money with AdSense by signing up an account with it; this program is free for anyone to sign up so you can start making money! This program is a low risk and simple way for webmasters to quickly monetize their websites. It works by placing the ads on your website and when your visitors click on the ads, you can start cashing in the money!

Of course, you will need to drive traffic to your website, without visitors to your website; you will not earn any money. You can start driving traffic by writing more articles to social media site and article publishing site. You may not make money instantly, slow and steady is the way to go when you want to make money with AdSense! So do not hesitate any further, start building your first website now!

Aaron Hockley has quit his day time job to focus entirely on AdSense. He is now constantly making a 5 figure income every month with this online business! 

source: http://ezinearticles.com/?All-You-Need-to-Know-to-Make-Money-With-Google-AdSense&id=2315295

If you're running a website and trying to earn money on Google AdSense, or you are already earning a decent amount from AdSense but want to do better, you should consider optimizing your Google ads.

Google already provides some optimization tips on its AdSense pages. The following ideas are an expansion on those tips, based on my experience optimizing AdSense ads for my own website, Green Energy Efficient Homes. I started with some of Google's own ideas, validated them with experimentation on my site, and added to them, in order to get clickthrough rates and earnings per thousand impressions that were significantly better than they had been when I started.

Here are some of the things I have learned about maximizing Google AdSense revenue:

TIP 1: Write for traffic. There is no point putting a page up with Google ads, or any other monetization option, if you are doomed to low traffic. This is one of the most common mistakes website writers make: they write pages on keywords that no one is searching for, or that many other sites already cover. You want to find keywords that are relevant to your site concept or theme, that are in demand, and that have low supply in terms of other sites offering information on those keywords. That way, people will be searching for your content, and not finding it anywhere else. Instant traffic for you!

The best tool, in my experience, for writing pages that get traffic, is Brainstorm It!, a web-based tool that comes as part of the Site Build It, or SBI, web hosting suite. Brainstorm It! helps you quickly find hundreds of keyword combinations that are in demand (many people searching) and with low supply (few pages showing up in search results) so you can climb quickly to the top of the search results for the keyword you're writing on. Brainstorm It uses the ratio of demand to supply to compute 'profitability'; the more profitable a page is, the easier it is to get search engine traffic to it.

When I started my site I signed up for SBI, and used Brainstorm It for about a week to research keywords on energy efficiency. I wound up with enough high profitability keywords to keep me busy for six months writing 4-5 web pages a week. And I've seen the results - the pages on my site with the highest profitability (the highest ratio of demand to supply) were the real traffic winners. There's one keyword, which I never would have thought of writing about without Brainstorm It, that has earned me more than 20% of my entire web traffic and income so far.

See the link at the bottom for my detailed review of Site Build It, including the Brainstorm It tool that comes as part of this excellent web hosting and online income building product.

TIP 2: Write for 'Buy' mode. Your Google AdSense ads need to be on pages that cover topics where people are preparing to buy something. You should try to write pages where people are looking for a product or service. I have pages on my site that cover particular types of products (energy efficient water heaters, or energy saving window coverings). These pages generate lots of AdSense clicks. Other pages that cover informational topics, such as energy saving checklists or energy saving ideas, get a fair amount of traffic but hardly any clicks, because the people who came to those pages weren't looking to buy anything.

Writing for 'Buy' mode helps in three ways. First off, people in 'Buy' mode (either ready to buy, or researching before a purchase) are more likely to respond to an ad that contains the type of product or service they are looking for. Second, advertisers are more likely to bid for ads on pages whose content targets the kinds of products or services they sell, so you'll get better targeted ads, and fewer non-paying public service announcements. And third, since advertisers are more likely to bid on these pages, the bids tend to be higher. I tend to get very low pay per click (PPC) payouts for my informational pages - perhaps a few cents per click - while my 'Buy' mode pages might get PPC rates of a dollar or more.

TIP 3: Use the right ad format. The ads that perform the best, according to the optimization tips Google provides, are the 336x280 text-and-graphics ads where the background matches the site background color. I have experimented with 250x250, 300x250, 338x280, skyscraper, banner, and link ads, and the 336x280 consistently outperform all the others.

TIP 4: Put the ads in the right place. Where you place the ads is as important as which format you choose. Google provides a heat map that shows that large, centered ads above the fold perform best, and my experiments confirm this. I have found that ads placed after the first one or two paragraphs of text perform best. If the paragraphs are long (more than 8 lines of text for the first two paragraphs combined) place the link after the first paragraph. If they are short (e.g. 2 2) place the ad after the second paragraph. The ads should be centered as well.

Never break up grammatically related content with an ad. You want to offer your visitor the opportunity to see the ad, as they take a breather in a logical place from the text copy. Putting your ad in the middle of a grammatically connected sequence (for example, between the clause introducing a bulleted list, and the list itself) means the reader jumps straight past the ad to continue the grammatical sequence. No one likes to stop halfway through an idea, or in the middle of an incomplete grammatical structure, to read an ad.

These factors (ad size, background, centering, and vertical placement) have a huge impact on click through rates. In one experiment, I tried 36 different combinations of factors: three horizontal placements (text flowing left around ad, text flowing right, or ad centered with no text around it); three vertical placements (after heading, after first paragraph, after second paragraph); two ad sizes (336x280, 300x250) and two palettes (background matching page background, or background not matching). The best performers by far were the 336x280 ads with blended background, centered below the first or second paragraph. The worst ads were left or right justified (allowing the user to just read around the ad without pausing to see what the ad had to offer); above the first paragraph (before you've caught the reader's attention with your page introduction); and with a non-matching ad background.

Finally, as far as ad placement goes, put another similar formatted ad near the bottom of each page (if the page is more than a screen or two of text) so that anyone who reads down to the end has an opportunity to click on an ad when they get down there. If they reach the bottom and all you offer them is a link to the home page or a site map, that's where they'll click (if they don't leave your site altogether). If there's an ad there, they might just click that! My click through rates on bottom-of-page ads are much lower than those for the top, but that little bit extra sure helps!

A side note to all of this: Make sure to apply appropriate custom AdSense channels to all of your ads when you create them, and create URL channels for all pages on your site that have AdSense ads. If you want to actually measure performance and adjust your AdSense strategy to focus on high-performing ad formats and pages, make sure to use both URL channels and custom channels in your AdSense setup.

URL channels let you track the performance of each page separately, so you can discover which pages are already highly profitable, and which ones are worth optimizing. Custom channels let you set different attributes to ads in different formats or positions; I used custom channels to track ad size, color, horizontal and vertical placement. When you look at detailed AdSense reports you can view the performance (impressions, clicks, CTR, eCPM, earnings) of each channel separately.

TIP 5: Target high bid keywords that relate to your page content. You should sign up with Google AdWords, create a campaign, and use the keyword tool to select appropriate keywords. By adding these keywords to your own AdWords campaign, you can get information on which keywords people are bidding highly on.

For instance, if you have a page on tradeshow booths, you may find that the maximum current bid for 'tradeshow booth' is $0.05. So you might not make much money from people clicking ads on such a page. But if you find another keyword, say 'tradeshow kiosk', that has a minimum bid of $1.50, then make sure this text occurs in your page (and belongs there - no keyword stuffing allowed!). You'll get more ads targeted for 'tradeshow kiosk' that earn somewhere in the range of $1.50 per click, and fewer ads targeted for 'tradeshow booth' that nickel and dime you. (These dollar amounts are fictitious and used only for illustration.)

For a single page, you might change your payouts from as little as 2 cents per click to as much as 2 dollars per click just by changing the focus of your page to address the high-bid keywords. Targeting your pages to contain the keywords with the highest bids will help maximize income. Of course, don't target keywords that are not relevant to your page. 'Tradeshow kiosk' might be worth $2 per click, but no one reading an article on tropical fishes is going to click on that ad, and you may be in violation of your agreement with Google if you try this (more on that below).

TIP 6: Consider using banner ads, but don't expect to make money on them directly. I suggest using graphic banner ads (for example, from advertisers using LinkShare or ShareASale) as part of your site masthead. You will probably get very few clicks on them, but I have found that they make a big difference to the click through rate of the other ads on the page. I had banner ads for several months, then found they didn't get clicked on, so I removed them and turned my site banner into a simple graphic. I later noticed that the click through rate on all my other ads went down by about 30%. I put the banner ads back, and lo and behold, people started clicking on the in-body ads again.

TIP 7: Don't overwhelm the user with ads. Stick to at most two Google ad units per page, and don't have any on your home page. You want your home page to lead people to pages on your site where you can earn a high PPC or sell a product. A home page full of ads is a turnoff; most people leave in a hurry without clicking any ads. An ad-free home page that leads you to other helpful pages on particular topics means the visitor is likely to click one of those links, and then may click the AdSense ad on the target page. Ads that are front and center on your home page are also likely to turn off potential link partners or others who might be inclined to send future traffic your way.

TIP 8: Rethink the Most Wanted Response (MWR) for low-paying pages. If you have a high traffic page that results in very low click throughs or very low pay per click (PPC), such as the informational pages that don't address visitors in 'Buy' mode, you may be better off to use that page to drive people to a Most Wanted Response that is also a More Likely Response than an ad click. A 0.5% click through rate that pays 8 cents a click isn't worth your while; if that's what you're getting on a particular page, and you haven't been able to improve on it, scrap the ads and use the copy to direct people to other actions that will help you monetize, either immediately or later. For example: lead them to a page where they will learn of the benefits of a product, that may lead them to either buy from your online store or your affiliates, or to click on an AdSense ad. Get them to sign up for your monthly e-zine, so that you can draw them back to your site another time, when they may be in buy mode. Or get them to contribute content to your Web 2.0 section, which can become further food for the search engines.

TIP 9: Don't sabotage your MWR with AdSense. Don't use AdSense on pages with a different MWR. If your pages generate higher revenue in some other way, don't have AdSense on them. You might have a MWR that users sign up for a course, or buy a trade show booth, or subscribe to a newsletter, because in the long run a user who does this will earn you $2 or $5 or $20 or $100. For pages like this that lead to big earnings, don't have any ads. It's not worth losing a potential big sale just to make a few cents on the occasional click. Stick to your MWR.

TIP 10: Experiment! The above ideas are based on what works on my home energy efficiency website. They may not be what works on a blog, a community forum, or some other type of website. Try different formats, placements, and so on, and see which works best for you. And remember to gather enough data to validate that you have a correct conclusion. For example, 100 impressions of two different ad formats, with one generating 3 clicks and the other 6, is not statistically significant. On the other hand, 300 impressions, with one generating 3 clicks and the other generating 20, probably is!

Remember, while experimenting is fine, you should never t violate your agreement with Google. Make sure you never violate the AdSense terms and conditions, for example:

* Never click on your own ads, or ask friends or family to do so, or otherwise artificially inflate your click through rate 
* Never include incentives on your pages for visitors to click ads 
* Never disclose your click through rate or other AdSense statistics to others (except for your gross payments from AdSense). 
* Never place excessive, repetitive, or irrelevant keywords on pages containing AdSense ads 
* Never show more AdSense units per page than allowed. The current limit is three ad units and three link units.

Also, set up your AdSense account so that only websites you authorize can host your ads. This can prevent some forms of abuse where a competitor, for example, throws your publisher ID on a page elsewhere, and then clicks on that ad repeatedly, which makes Google consider you to be in violation of your agreement, even if you didn't do it yourself.

If you follow the above guidelines, you should see much better click through rates and higher earnings per click for a little extra work. Just don't lose sight of the importance of providing quality, in demand content to your users. If you focus only on ad revenue, your content will suffer, and people will stop coming to your site. There's no point having a high click through rate if your traffic is plunging towards zero!
Robin Green is the owner of Green-Energy-Efficient-Homes.com, a website dedicated to helping people save energy on heating, cooling, lighting, and other energy uses in their homes. For more on how he used Site Build It!, and its Brainstorm It! tool to build a website from nothing to 25,000 pageviews a month in just 9 months
source: http://ezinearticles.com/?Improving-Google-AdSense-Earnings-on-Your-Website---Ten-Tips-to-Get-Higher-Ad-Revenue&id=2338842

So to sum up: if you have a website you can make money from it. You do this either by signing up to Google AdSense, which places text ads on your site or you sign up to an affiliate program. This blurb was a short description of these two money-making methods.

Do you have a website? Did you know that you can make extra money from your website even if it’s just a simple blog or a one-page showcase of your model train? Well, you can! You’re probably not going to be the new Bill Gates but you could be giving out fancier Christmas presents next year (or treating yourself to something nice, if you’re a Grinch) or simply help pay for the hosting of your website! So how exactly do you go about this? Keep reading! Google AdSense This is by far the most common way of earning extra cash from your site because it is so easy to do. Google AdSense is basically the placement of discrete text ads on your site, based on the content. If your site is indeed about model trains, Google AdSense will place ads for model trains on your site. Every time someone clicks on one of the ads, you will be paid a proportion of the advertiser cost per click. You can either make these Google ads stand out on your site to try to get people to click on them or have them blend in if you prefer to maintain the aesthetics of your site. For more information go to the Google AdSense page at: google.com/adsense/login/en_GB/. Affiliate Schemes The second most common way of making your website make you money is to sign up to a so-called affiliate scheme. This is basically the promotion of specific companies’ goods on your site. Should someone click through and purchase something, the company will give you a slice of the cake. Once you’ve signed up and placed the necessary bits and bobs on your site, all you do is sit back and watch the money roll in! There are two slightly different types of affiliate programs; one type is run directly by the company itself (with this type all you do is choose a company who has an affiliate scheme and whose product might be of interest to the readership of your site). The web host Daily, for example, has an affiliate scheme that lets you choose from a variety of banners so that you can get one that fits best with your site. They will give you joining credit of £10 and 30% of any sales you’ve helped generate. Sounds pretty nice, doesn’t it? Here are some other companies with affiliate programs: Amazon eBay iTunes The second type of affiliate scheme is one found on one of the huge affiliate networks like Tradedoubler, for example. Hundreds of merchants are signed up to these networks hoping that potential affiliates will promote them on their sites. That makes things a lot easier for you - it’s easy to find merchants that fit the content of your site, as they’re all gathered in one place. In addition, you usually get good commission rates because the companies are competing against each other to woo you. It’s usually free and once you’ve joined you’ll be able to choose the best banners and text ads for your site. In both types of affiliate schemes, you will be paid either a cash amount or a percentage of the sale that occurred as a result of someone clicking on the ad on your site. It’s up to you how much you want to promote the product advertised on your sites. Some websites are specifically designed for the promotion of a company’s product and some of these websites make a lot of money. If you can build a site that gets a lot of traffic (that generates lots of sales), perhaps you CAN be the new Bill Gates! Here are some of the top affiliate networks: Tradedoubler Commission Junction Affiliate Future Affiliate Window

Author: Catherine Widdowson

source: http://www.articles43.com/article/Build-a-website-and-make-money-from-it-121492.html

Google AdSense is a service that clearly comprehends what your content is implying and significantly targets the formulation and designing of your ads accordingly. In general vocabulary, there can be several interpretations of the same word. Google Adsense grasps the actual meaning of these words in accordance to the context they are being used and highlights their importance significantly. for more details www.instant-adsense-dollars.com This service certainly assures that the keyword and phrases being used are relevant, well studied and logical.

Google AdSense infuses the crux of your content: Google AdSense is a service that clearly comprehends what your content is implying and significantly targets the formulation and designing of your ads accordingly. In general vocabulary, there can be several interpretations of the same word. Google Adsense grasps the actual meaning of these words in accordance to the context they are being used and highlights their importance significantly. for more details www.instant-adsense-dollars.com This service certainly assures that the keyword and phrases being used are relevant, well studied and logical. 2. Google AdSense ensures suitable ads: Google AdSense filters the content related to every ad in order to enable you to get only censored ads on your web page. This feature not only helps save your visitors all the embarrassment but also helps you get relevant traffic. 3. Global access to suit your needs: Another feature of Google AdSense is that it enables you to earn extra money irrespective of where you are located. You can work through this service fro anywhere across the globe and at any point of time as per your convenience. 4. Earn extra money through Google AdSense Search Box: This is an exclusive feature that is free of cost and enables you to mint extra bucks by helping visitors search your website content without having to move from one search engine to another. This keeps your visitors glued to your site for a longer period of time. 5. There is no catch: Google AdSense certainly has no hidden costs or underlying catches and helps you make money online by grabbing the best opportunity. 6. Formatting based on theme relevance: With Google AdSense you get to display your creativity as well by selecting from an array of colors for the ads that are to be flashed on your website or webpage. You can design your ads keeping in mind the theme and content of the site. for more details www.instant-adsense-dollars.com Customized ads not only look great but ad a personal touch to your site. These ads may vary vertically and horizontally as per the template of your website but you can always get going and design innovative ads that are sure to take the ad world by storm. 7. Google AdSense is flexible: This means that Google AdSense automatically changes when you change the content or theme of your website. The ads featured on your website/ webpage change automatically with this exclusive feature. 8. Drawing visitors again and again: Google AdSense only believes in displaying ads that are interesting as well as explanative. Your visitors will certainly get addicted and want to come to your site every time they are seeking information related to the specific product or service. 9. Tracking advertisers on a global scale: In order to display ads on your site, you need to indulge in several deals and tie ups with different companies, organizations and brands. This can become a rather chaotic and time consuming task which would take month to fall into place. One of the biggest advantages of Google AdSense is that it enables you to get these ads for absolutely free of cost and ties up with advertisers from all corners of the globe to give you the best in terms of content, theme, geographical relevance and visitor analysis.


Ranjit Kumar Educational Qualifition: 12th From C.B.S.E. Board with 54.5% Marks Graduation From Panjab Universiy with 55% Marks Technical Qualification: Basic Computer’s Knowledge Six months English typing course Personal Details: Father’s Name Rama shankar Age: 25 Height: 5’4 Inches Weight: 50 Kg Marital Status: Married Hobbies: Listening Music, Playing Cricket

Author: Ranjit

source: http://www.articles43.com/article/Google-Adsense-The-Actual-Meaning-Of-Significance-122113.html

Are you making money hand over fist with your website? If you are then you don’t need to bother reading this article because it is not for you. If you are like most of us your website sales are slow and unpredictable and you need to think of new ways to make money online without taking more time and effort. All of your time should be dedicated to producing your product, right? Well, here are just a few ways to make a little bit or a lot of money online without any effort. 

1. Affiliates 
Sign up to become an affiliate for other businesses that are on the net. I only sign up with the companies that I honestly would recommend to anyone. All that you have to do is refer your customers to these sites. Once one of my referrals makes a purchase, I receive a small payment. With some of the affiliate programs the fee is quite large. 

2. Google Ads 
I was not too sure about this one but I signed up and I am now convinced. The first week that I had Google ads on my website I made $.18 and the next week I made $6.45! Wow! Big boost. If I keep this up, I just may be able to pay for my web host by the end of the month! 

3. Google Search 
Works close to the same way as the ads. People use your search tool, make a purchase and then you are compensated. 

4. Amazon 
Another great tool that will trickle in a few dollars here and there, all for 10 minutes of your time putting a little code into your website and Amazon does the rest. 

5. Selling Ad Space 
you could sell ad space if you have a site that has high traffic. 

6. Selling Subscriptions to Your Newsletter 
If you have a newsletter that has high demand information, you could charge for your newsletter. 

7. Selling Ad Space in Your Newsletter 
Sell ad space in your newsletter. Same drill as with ad space on your website. Just put a box on your newsletter with a note inside it that says "Your Banner Could Go Here" Then has a page that tells how many subscribers that you have how often your newsletter goes out and what type of content it usually contains plus the price per ad. 

8. Selling E-Books 
Do you know something about your craft or hobby that you know people would pay to learn as well? Then sell it in an e-book. What a great way to make a little extra money. You take the time to write a good quality e-book then just fill the orders. You could even set it up so that once the e-book order has been processed and paid for; it goes out automatically using an auto responder without you even having to lift a finger, except to go to the bank to collect your money. 

9. Consulting - Offer your services 
Do you sell wedding supplies and know all of the best suppliers around? Do a little research and offer your services as a wedding coordinator. Offer your assistance to the people that want to plan their own wedding, but need a little bit of help. 

Remember, you won’t get rich with just one of these programs, but you just may make a tidy little sum every month with a combination of all of them.
source:http://www.articlegold.com/Article/9-Ways-to-Make-Money-On-line/45579

Today Google is one of the most used search engines for searches today, I will provide a list of thing that you can do to increase your site search results for a targeted keyword. Using these tips will not only increase your results with Google but will help with other Search Engines such as Yahoo & MSN. Before you start to promote your site over the internet, it is best to first find out what search term or also known as "keyword" that you want to use to build your campaign. It should be a keyword that is related to your site and one that is actually being searched for. A great keyword research tool that you can use is Google Keyword Tool. Using this tool you can type in a keyword manually or let Google analyze your site by typing in your site address. It will return all the keywords that are found on your site and you can filter the results by search volume and competition. 

Once you choose your keyword or keywords you will want to implement this in your site which is known as On-Page Optimization. Ensure that your keywords Meta tag reflect that your keywords are included; the keyword should be in your Title or at least a variation. Also in your site content it is best to have this keyword in your content in the right places but don't keywords stuff your site where it may look unnatural. When a keyword accounts for 10% of the entire page content this is too much. When using keywords in your site, Search Engines will pick up if the keywords are in bold or italic. There are more ways to optimize your on page content but there is too much to cover in this article. I started with the basics. 

Now for Off-Page Optimization also known as link building, this is one of the most important factors when it comes to your site getting ranked in Google. There are many options when building links. Generally it is best to get your site listed on high page rank pages that are relevant to your site. But that is always not so easy to do. The first link building technique I will mention is Article Submissions. Article Marketing can greatly increase your Google search exposure. You can write an article about something that is related to your site's content, and at the end of the article you can add 3 anchor texts and 3 hyperlinks that will point back to your site. You can then submit this article to article directories and when your site is accepted into the directory you will get back links from the hyperlinks in the article. When creating the anchor texts in the articles make sure you are using your targeted keywords that I mentioned earlier. 

Another link building option is submitting your website to website directories or also known as search directories. There are many free ones out there that you can submit your site to. Just like the article submission, when your site is listed on a web directory you will get a backlink from the directory which passes "juice" onto your site. When creating the information to submit your website to directories the most important thing is choosing the right Anchor Text. Make sure when you create Anchor text you are again using your targeted keywords in it. Also make at least 5 variations of the anchor text. If Google sees your site was submitted to 500 directories all with the same anchor text this may be seen as duplicate content and then you most likely will not receive credit for the backlink. 

These are just a few ways that you can increase your Google Search Engine Result Page's. There are many other ways for link building and On-Page Optimization.
source:http://www.buzzle.com/articles/get-ranked-higher-in-google-search-engine-result-pages.html