There are 3 rules that you MUST follow to make your site a success.1. Only target keywords that are receiving traffic2. Only target keywords that have a commercial value.3. Target keywords with a low enough competition.These 3 rules may seem obvious, but it is because one or all of them are ignored that so many sites fail.SEO is the art of getting traffic to your site by optimising the on page content and off page links to your...